I’m Eli. I help shape ideas into products.

+35%

onboarding completion

–22%

time to first action

+18%

daily active users

–12%

support tickets

I’m Eli. I help shape ideas into products.

+35%

onboarding completion

–22%

time to first action

+18%

daily active users

–12%

support tickets

NovaPay Mobile

Designed and refined the user experience for a mobile-first fintech app focused on fast, intuitive money transfers and budgeting.

Tablet showing Bloomy UI

ROLE

Senior Product Designer

PROBLEM

Users were overwhelmed by complex flows and unclear feedback during money transfers—creating hesitation and increasing drop-off.

RESULTS

30% reduction in transfer time

25% increase in daily active users

92% task success rate for new users

Higher user confidence and retention

ROLE

Senior Product Designer

PROBLEM

Users were overwhelmed by complex flows and unclear feedback during money transfers—creating hesitation and increasing drop-off.

RESULTS

30% reduction in transfer time

25% increase in daily active users

92% task success rate for new users

Higher user confidence and retention

Designing for trust in fintech

In an industry where speed and clarity are everything, the smallest UX decisions can have outsized effects. NovaPay needed a mobile experience that felt effortless and secure—without overloading the user.

Phone showing Bloomy UI
Phone showing Bloomy UI
Tablet showing Bloomy UI
Tablet showing Bloomy UI
Laptop showing Bloomy UI
Laptop showing Bloomy UI

Simplify the complex

I mapped out the existing flows and found friction in key areas: redundant screens, unclear fees, and limited visual feedback. These added unnecessary steps to what should’ve been a seamless task.

Laptop showing Bloomy UI
Laptop showing Bloomy UI
Laptop showing Bloomy UI
Laptop showing Bloomy UI
Tablet showing Bloomy UI
Tablet showing Bloomy UI

A frictionless first impression

Post-launch metrics showed the redesign had an immediate impact on both usability and user perception. By prioritizing simplicity and confidence, NovaPay became more than a tool—it became a habit.