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I’m Eli. I help shape ideas into products.

Eli Rulandiano

Senior Product Designer

12 years of experience

I’m Eli. I help shape ideas into products.

Eli Rulandiano

Senior Product Designer

12 years of experience

Featured work

Laptop showing Bloomy UI

Bloomly Onboarding

Phone showing NovaPay UI

NovaPay Mobile

Tablet showing Streamline CRM UI

Streamline CRM

Laptop showing Orbit UI

Orbit Dashboard

See all projects

Kind words from others

  • Rachel Whitmore

    Product Lead at NovaPay

    "Mateo’s designs are clean, thoughtful, and always rooted in real user needs. He brings strategy to every pixel."

  • Colin Blake

    CTO at Cloudnest

    "Mateo approaches every project with curiosity and precision. His work always reflects deep thinking."

  • Lucía Fernández

    Founder at Welo App

    "He was a creative force in our product redesign—fast, collaborative, and focused on real impact."

  • Carlos Dominguez

    Head of Product at Lumio Health

    "He helped transform our product with structure, clarity, and empathy. Mateo is a designer you want on your team."

  • Malik Johnson

    Senior PM at Tava Metrics

    "Mateo simplified our complex flows and elevated the UI. His empathy for users really shines through."

  • Marina Álvarez

    UX Researcher at Orbit.io

    "Every session with Mateo felt productive. He’s a rare blend of design craft, and communication."

Skills

  • UX Design

  • UI Design

  • Web Design

  • UX Design

  • UI Design

  • Web Design

  • Interaction Design

  • Responsive Design

  • Prototyping

  • Interaction Design

  • Responsive Design

  • Prototyping

  • Design Systems

  • UX Research

  • Variables

  • Design Systems

  • UX Research

  • Variables

Tech Stack

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Figma

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Figma

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Figma

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Slack

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Slack

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Slack

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ChatGPT

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ChatGPT

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ChatGPT

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Framer

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Framer

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Framer

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Webflow

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Webflow

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Webflow

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Cursor

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Cursor

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Cursor

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Rive

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Rive

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Rive

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Replit

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Replit

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Replit

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Notion

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Notion

Abstract dark blue and brown waves

Notion

Experience

Senior Product Designer

2022 – Present

Leading end-to-end product design for B2B SaaS tools. Collaborated with cross-functional teams to launch features that improved user retention by 35%. Mentored junior designers and helped scale the design system.

NovaTech

San Francisco, CA

Product Designer

2020 – 2022

Redesigned the company’s flagship mobile app, resulting in a 25% increase in engagement. Spearheaded user research initiatives and introduced accessibility standards into the workflow.

Coreloop

Remote

UX/UI Designer

2018 – 2020

Focused on user flows and wireframes for e-commerce and marketing websites. Worked closely with developers and clients to deliver high-converting landing pages. Introduced usability testing practices.

PixelWorks Studio

New York, NY

UX Intern

Summer 2017

Focused on user flows and wireframes for e-commerce and marketing websites. Worked closely with developers and clients to deliver high-converting landing pages. Introduced usability testing practices.

Brightline Agency

Boston, MA

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